Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times. It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content.
Search Engine Optimization Made Easy
- If you’re an established enterprise or SMB, however, a larger agency provides the best value.
- Typically, this would primarily include the core pages of your site rather than every single blog post.
- Next, you need to make sure that your content is popular among readers and other bloggers.
- In this post, I’ll cover what a website audit is, the different types of audits, how to conduct an audit, and ways to use information from an audit to improve your SEO and conversions.
- Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content.
If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics.
Remember to use structured data, which maintains a standardized format, to help Google crawl your site. Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site.
It also offers you a detailed analysis of the following things. SE Ranking is one of the widely used SEO audit tools which scans every web page of your website and provides you recommendations on how to fix your site’s on-page or off-page issues. Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance.
Checking the crawl budget
It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely SEO Anomaly possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
Lead Conversion Optimization Audit
If your content doesn’t fulfill its purpose, searchers will likely click away from the page and seek information elsewhere. When checking for gaps, examine SERP rankings, traffic, and click-through rates. Low rankings, traffic, and visitor retention suggest that people aren’t getting what they want from your content. Due to the algorithm’s ever-changing nature, spotting dips in organic traffic performance is essential to maintaining and growing visibility. To evaluate traffic, Google Search Console offers a free analysis tool. Navigate to the Search Results Report and select a period from the dropdown menu.
Your website will display properly on desktops, mobile devices, and tablets. With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed. Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail. Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post. Besides identifying these issues, WebFX will provide recommendations on how to fix them.
Our team of award-winning SEO specialists features some of the industry’s best, which offers your company a unique advantage. With 75 percent of users sticking to the first page of search results, you can direct a tremendous amount of valuable traffic to your website. Because that traffic includes users from your target audience, it has a higher chance of converting, whether by purchasing your product or joining your newsletter.
